Blogs

What we learned from Black Friday 2024: The surprising trend for sellers on Amazon

The biggest Black Friday ever saw record sales on Amazon, and great results for our clients - with some surprising trends

• Strategy

Amazon Business gives more control to brands targeting B2B customers

If you're selling B2B, there's never been a better time to join Amazon Business, with new tools to help advertisers sell more efficiently

• Advertising

BREAKING: All the latest Amazon data and AI news from unBoxed 2024

New genAI content tools, new AMC pathways and improved DSP interfaces among the announcements from Amazon at unBoxed '24

• Advertising

The state of data: how Amazon sellers can know their shoppers in a cookie-less world

As Google announces it's not phasing out third-party cookies after all, e-Comas CEO Jérôme de Guigné examines how retailers can make the most of their customers' data

• Strategy

Feeling Inspired? How to use Amazon's social tools to boost your marketing

The social tools on Amazon.com - such as Amazon Inspire and Amazon Live - are fantastic for brands to boost awareness and get more shopper engagement through the funnel. Here's how they work, and why you should use them

• Tools

Prime Day 2024: Everything we learned, and how to prepare for Fall Prime Day

Read on for Fall Prime Day dates, as well as learnings from July's massive event, and how to make the most of Amazon's big sales days

• Strategy

Growth vs profitability: how to advertise long-term on Amazon

With advertising on Amazon, different approaches work depending on what you want to do with your business. Here's how to strategise for growth or profitability

• Advertising

RUFUS, COSMO, Amazon and AI: how online retail is changing in 2024

Introducing Amazon's new AI engines, RUFUS and COSMO: one to assist shoppers, and one to read their shopping intent

• Strategy

How to expand into the US on Amazon (and why you should!)

There's never been a better time to expand your Amazon sales into the USA. It's the world's biggest Amazon marketplace - and it's more accessible than ever

• Strategy

General Product Safety Regulation: Who's Your Responsible Person?

Get ready for the General Product Safety Regulation (GPSR), which means almost all products sold in the EU will need to have a Responsible Person named on the product

• Strategy

Boost your Amazon Posts - and build your brand awareness within Amazon

There's a new paid function for Amazon Posts: boost your best-performing posts into Sponsored Brand ads, and watch your brand following grow

• Advertising

AI, influencers and audiences: Everything we learned at Cannes Lions

If you didn't make it to Amazon Port at Cannes Lions, don't worry - here are the big takeaways from this fantastic, fast-growing show

• Advertising

Getting Started with Amazon Ads: A Guide for Budget-Conscious Brands

For small businesses, without the brand recognition of bigger competitors, advertising on Amazon is crucial. Invest £5,000 in Amazon Ads and you’re likely to see not only a healthy ROI, but how and why your investment has performed. Learn more…

• Advertising

Everything We Know About Prime Day 2024 for Amazon Sellers

As Prime Day gets bigger every year, it's an unmissable opportunity for sellers to boost revenue, drive traffic to their listings and build brand awareness

• Strategy

Demystifying AMC: e-Comas launches new white paper on how to use Amazon Marketing Cloud

Want to use AMC to boost your ads game - but not sure where to start? Our new e-Comas white paper takes you through 18 fantastic AMC use cases

• Strategy

How to understand your customers on Amazon (and why you should!)

Do you know who your customers are? Using Amazon data to get to know them means you can sell to them more effectively. Here are our tips

• Advertising

Amazon Currency Converter: How to get the best value on your global payments

In this blog we'll guide you through the options for converting your Amazon payments, including Amazon's own Currency Converter – and how to get the best value.

• Operations
• Finance

Data, profitability and finding your 'blue ocean': what we learned at Prosper '24

Hot topics at the biggest and best-attended Prosper Show yet were data and how to use it, global expansion, and creating a strong brand

• News

'The Apple of potties': How My Carry Potty conquered toilet training on Amazon

With e-Comas's help, My Carry Potty has conquered the crowded toilet training market on Amazon. But it's not finished yet. As the brand plans its biggest year yet, we talk to Head of Marketing George Eteen-Bliss about how the business has carved a niche for itself on Amazon and beyond

• Advertising

Achieving profitability on Amazon: how to get low Ad Reliance through Search Query Performance

If you're hoping to become profitable on Amazon - and why else would you be there? - look at your Ad Reliance, and then use Search Performance Query to get the balance right

• Advertising

Using data for market research on Amazon: Everything you need to know about Marketplace Product Guidance

Want accurate, data-driven market research for your products on Amazon? Try Marketplace Product Guidance - it's free!

• Strategy

Your first TV ad campaign?: Everything you need to know about Amazon Sponsored TV

Amazon is bringing advertising to several major streaming platforms - and with no minimum spend, it changes the game for smaller brands who have never run a TV campaign before

• Advertising

Leveraging data and brand power: e-Comas's eCommerce predictions for 2024

What does the eCommerce industry have in store for 2024? The e-Comas team share their expert predictions for the New Year

• Strategy

Reading the tentpole: how to build momentum for your Amazon ads after Black Friday

We've made it through 'Amazon Turkey 5' season. Now to keep that momentum going and learn how to maximise the lead-in and lead-out times for the next Amazon events

• Advertising

Pick, Pack & Ship: A Beginner’s Guide to Fulfilment

Whether you want to handle the fulfilment in-house or work with a third-party logistics provider (3PL), this beginner's guide will help you understand the process and optimise it for your business.

Optimising Your Supply Chain for Amazon: Strategies for Efficient Logistics

Understanding and optimising your supply chain can substantially boost your business’s efficiency, profitability, and growth potential. Learn the strategies to help you streamline your logistics on the Amazon marketplace.

• Operations
• Logistics

10 years of e-Comas: The Milestones

e-Comas is celebrating 10 glorious years of helping retailers thrive and grow on Amazon and other eCommerce platforms. Here are some of the milestones over the years

• News

Win on the digital shelf: How major retailers can centralise content and boost brand perception

As a major brand, how do you serve multiple online marketplaces with consistent, high-quality content? Bollé found the answer in Salsify

• Content
• Syndication

Recoup lost revenue from Amazon with e-Comas

Did you know that, as a Seller or Vendor, Amazon is likely to owe you money? Here's how e-Comas and our partners can help you get it back

• Operations

New Ads products, and our very own ambassador… Everything we learned at UnBoxed '23

We're back from our favourite show of the year, with some fantastic news for Amazon sellers... and a bit of personal news we're really proud of. Here's our show round-up

• Advertising

Three ways to grow: e-Comas relaunches website with trio of key services

e-Comas's website has a fresh new look, helping to “make eCommerce simple” by highlighting the three major facets of our work as an eCommerce services agency

• News

How e-Comas is becoming the most data-driven agency in the world

Data is the key to modern business success. That's why, with world-class in-house training, e-Comas is striving to become the most data-driven eCommerce agency in the world

• News

FBA reimbursements: A guaranteed way to boost profits

Are you claiming your Amazon FBA reimbursements? Amazon probably owes you money for lost inventory - don't leave it on the table

• Operations
• Tools

Reduce your Ad Reliance: How to decrease ad spend and boost organic sales

As a traffic-heavy Q4 approaches, find out how to save some of your budget by decreasing your Ad Reliance and increasing organic sales

• Advertising

Boost your business on Amazon during the Golden Quarter: Planning for Q4 2023 (and the second Prime Day!)

Christmas is around the corner, and with it Black Friday, Cyber Monday and the second Prime Day. Here's e-Comas's annual guide to planning your Amazon campaigns for Q4 2023

• Strategy
• Expansion

e-Comas founder Jérôme de Guigné joins Prosper Advisory Council

Jérôme de Guigné, founder and CEO of eCommerce agency e-Comas, is now a member of the Advisory Council for the Prosper Show

• Strategy
• Business

Are you a big brand? Here's why you need to be on Amazon (even if you're not selling on Amazon!)

There's only one way to control your brand on Amazon – and that's to be on Amazon. Here's why big brands need to have a presence on the world's biggest marketplace

• Strategy
• Business

ACoS vs TACoS: Why you should reconsider your 'North Star' metric on Amazon

ACoS has long been one of the most popular Amazon sales metrics - but it might not be showing you the full story. Here's why you should consider Total Advertising Cost of Sales (TACoS) instead

• Advertising

Amazon Prime Day 2023: 6 great reasons to be involved

With Prime Day announced for next week (11-12 July 2023), here's a round-up of very good reasons brands should be involved in Amazon's biggest sales event

• Advertising

Get legit reviews for new products: How to join the Amazon Vine Program

For your traffic to convert on Amazon, you need reviews of your products - but how can you get them? The Amazon Vine Program might have the answer...

• Operations
• AmazonFeatures

Prime Day 2023: How to maximise your Amazon ad strategy for optimum sales

Prime Day is coming, and it's well worth investing in. We've put together an advertising strategy you can use as a guide to maximise the massive Amazon event

• Advertising

Avoid third-party Sellers: How to sell on Amazon.com through your own account (it's easy and profitable!)

Are you using a third-party company to sell your products on Amazon? Here's why having your own Seller platform on Amazon Marketplace is a simpler, more profitable solution

• Strategy
• AmazonFBA

Introducing Compas Dashboard - The All-In-One Reporting Tool for Amazon Sellers

e-Comas announces brand new all-in-one reporting tool for Amazon sellers, Compas Dashboard, which allows sellers to manage all their operations in one place

• Operations
• Tools

Amazon Attribution: how advertising off-Amazon helps your keyword ranking

There has never been a better time to advertise your Amazon listings OFF Amazon. Here’s the e-Comas guide to boosting your sales while saving on ad spend, using Amazon Attribution.

• Advertising

How to make your brand more sustainable on Amazon

April is Earth Month, a time for us all to consider our impact on the environment and what we can do to combat climate change. Here are a few ways sellers can boost their eco-friendliness on Amazon

• Operations
• Features

How to prepare your brand for Earth Day on Amazon

This year Amazon is heavily promoting Earth Day on 22 April – as well as Earth Month – to boost its environmental credentials and encourage both buyers and brands to be more green. Here's how you can maximise your own Earth Day

• Strategy
• Business

Global growth, metrics and AI: What we learned at Prosper Show 2023

Here's an e-Comas round-up of our biggest learnings Prosper Show 2023, the major US event for sellers on Amazon and other eCommerce marketplaces.

• Strategy
• Expansion

Long-term, low-cost and easy to control: What you need to know about Amazon’s new 3PL distribution service

Amazon is addressing sellers' upstream distribution problems, by opening its own third party logistics (3PL) service with huge new warehouse facilities. Here's everything you need to know about AWD

• Strategy
• Expansion

PXM just got even better: Everything you need to know about Salsify’s latest features

Here's a round-up of the best new features from PXM specialist Salsify, designed to help clients syndicate their content more easily and efficiently

• Content
• Syndication

e-Comas launches complete guide to Brand Registry

Every key feature of Amazon Brand Registry detailed in e-Comas's new white paper, as survey finds many benefits are still unknown

• Strategy
• Expansion

The 2nd Buy Box: What Amazon’s new feature means for brands

The new 2nd Buy Box from Amazon gives more sellers a chance of being chosen, even with higher prices or slower delivery. Here's how it works

• Operations
• Features

What your reviews tell you about your Amazon business

Your Amazon reviews are a vital source of audience data. In this guest blog from our friends at eComEngine, we share five things your Amazon reviews are saying about your business and how you can benefit from them

• Operations
• AmazonFeatures

e-Comas Compas Dashboard - Release Notes

The latest update for e-Comas's Dashboarding Product

• Dashboard

The role of artificial intelligence in eCommerce

As technology evolves, AI will become an essential tool for eCommerce companies looking to gain a competitive edge. Here are some of the opportunities and considerations of AI...

• Strategy
• Business

The e-Comas guide on how to win the Amazon Buy Box

Knowing how the Amazon algorithm works and how it determines who gets the Buy Box will help you beat your competition. Learn what the Buy Box is, who’s eligible and our top tips on winning it.

• Strategy
• Business

TikTok-style shopping: Introducing Inspire, Amazon’s brand new social feed

Amazon has been dabbling in social commerce for a while now with its Posts feature and Amazon Live. Now it has brought the TikTok model into the marketplace as well, with new product Amazon Inspire...

• Operations
• Amazon features

Optimising Retail Media to Drive Results in 2023: Tips for Success

This article provides actionable insights on how brands can build a foundation for long-term growth and aim for success.

• Strategy
• Expansion

The year in e-Comas: Our highlights of 2022

Here's a run-down of what we've been up to, with huge thanks to all our clients, our friends and partners in the industry, and our brilliant team, for a successful year at e-Comas.

• Strategy
• Business

Amazon Predictions for 2023: What the eCommerce Experts Say

We’ve spoken to a variety of our industry leader friends and gathered their insights and predictions for Amazon and the wide world of eCommerce in the new year…

• Strategy
• Business

Don't stop spending: How to stay profitable on Amazon in a financial crisis

A financial crisis is bad news for everybody. But savvy businesses can stay ahead in uncertain times: The key is to not let your marketing slide

• Strategy
• Pricing

Say hi to Nella and Davy – the latest additions to e-Comas’s Advertising team

Find out more about Nella Argenziano, our new Head of Advertising and Davy Mouyabi, our new Head of DSP and Programmatic.

• Advertising

Amazon Marketing Cloud: the holy grail of advertising?

There's a new way for Amazon sellers to find out who their customers are. It's called Amazon Marketing Cloud, and it looks likely to revolutionise the way we use data through our Amazon listings to create advertising...

• Advertising

Salsify made simple: how our favourite PXM software syndicates your content

Salsify is our favourite PXM tool. Here's how it allows you to centralise all your listings content, ensuring it's all correct and consistent, which ensures your brand looks high-quality

• Content
• Syndication

A Guide to Upselling on Amazon

Upselling is a sales strategy you can use to persuade customers to buy more expensive items or upgrades to increase the order value. And it’s something you can - and should - do on Amazon! Read this guest blog from our friends at BidX all about Upselling on Amazon...

• Strategy
• Pricing

How to Improve Your Amazon FBA Reimbursement

In most cases, it’s up to the Amazon FBA seller to identify errors and file claims for reimbursement. GETIDA helps Amazon FBA Sellers get back what they're owed. Find out more...

• Strategy
• FBA

Boost your business over the biggest shopping season: Planning for Q4 2022

As the biggest shopping season of the year is almost upon us, it's time for sellers on Amazon to gear up their campaigns and check their stock levels

• Strategy
• Business

Surfing the third wave of online advertising: 5 steps to retail media success in Europe

Known as the third wave of online advertising, retail media has quickly caught up with search and social media advertising to become one of the biggest marketing opportunities online

• Advertising

Amazon's SECOND Prime Day 2022: when it is, and what you can learn from the first one

This year's Prime Day was the biggest ever, with 100,000 items sold per minute – but it's not over yet, as Amazon is planning a second Prime Day in the autumn

• Advertising

The rumours are true: Amazon Belgium is coming!

Exciting news for Belgians! Amazon is opening up a new market: Amazon.com.be

• Strategy
• Expansion

Amazon's beautiful game: why the eCommerce giant is buying rights to live football

Amazon is branching into a new area: sports. And it's not dabbling with any old sports: it's chasing the big leagues. Read our blog to find out more about this latest opportunity...

• Strategy
• Expansion

Top 4 Tips to Get Reviews on Amazon

Achieving a high review count has become a crucial decider to the long-term success of an Amazon seller. What can you do to get more reviews?

• Strategy
• Business
• Expansion

Become a Seller on Amazon and get a $50,000 bonus: there has never been a better time

If you're thinking of joining Amazon, there has never been a better time. Amazon has launched a package of incentives for new sellers, including a $50,000 bonus. Read our blog to find out more…

• Strategy
• Business

e-Comas founder Jérôme is now a Forbes writer

e-Comas CEO Jérôme de Guigné is writing for Forbes! The e-Commerce expert and founder of our business is now a member of Forbes Business Council

• Content

8 Things You Need to Know About Selling on Amazon Japan

We speak to Ritu Java from PPC Ninja about expanding to Amazon Japan. Here are 8 things you need to know before establishing your brand there.

• Strategy
• Expansion

Streamline your processes and create custom catalogues: 3 Salsify features you never knew you needed

At e-Comas we love Salsify: it saves you loads of time, and helps you win on the digital shelf. Did you know about these three exciting features our clients couldn't do without?

• Content
• Syndication

e-Comas is now a Verified Partner for Amazon Ads

e-Comas is now an Amazon Ads Verified Partner – which makes us part of the Amazon Ads elite

• Advertising

Prime Day 2022: what you need to know about Amazon's big event

It's not your average sales day. It's not even one day. Prime Day is serious business for Amazon and brands. Here's what you should know.

• Strategy

Counting down to Shoptalk Europe 2022

e-Comas is getting ready to exhibit at Shoptalk Europe! Let us fill you in on what to expect at the retail and commerce conference…

• Expansion

Is your brand protected on Amazon? What you need to know about Brand Registry

Find out how Amazon Brand Registry can protect your business and give your brand a competitive edge.

• Operations

How to Protect Your Brand on Amazon

In this blog, we look at the types of threats your brand faces on Amazon and what you can do to best protect it.

• Operations

EPR is coming: register now to save the environment and avoid Amazon account suspension

EPR is the new environmental tax affecting packaging. It could catch out unwary sellers on Amazon and lead to account suspension - so here's how to comply

• Operations
• VAT

Start building your livestream following today: our 5 steps to getting started on Amazon Live

You know what Amazon Live is - here's how it works. Our complete guide to setting up a livestream on Amazon Live

• Advertising

Amazon's self-service picture localisation tool is now available for Sellers

Localisation of pictures is finally available to Sellers as well as Vendors, and it's a game changer. Here's how 'country specific upload' works

• Content
• Syndication

Amazon Attribution: What You Need to Know

Amazon Attribution is a game-changer as it allows you to track customers throughout the entire sales funnel. Read more…

• Operations
• Tools

7 great reasons why you should attend the Prosper Show

Las Vegas is the place to be next week as the Prosper Show lands: one of the best eCommerce shows in the world. Here's why you should drop everything and come with us

• Strategy
• Expansion

Content with content: 5 services e-Comas offers around Salsify

Salsify is a PXM tool that allows you to upload all your product content into one place, then push it out easily to wherever it’s needed. Find out more…

• Content
• Syndication

An FBA Seller’s Guide to Understanding Sales Tax Nexus

Most Amazon sellers get confused by sales tax collections. So to help you, our friends at ZonGuru have covered how to get started with the sales tax nexus.

• Operations
• VAT

Amazon Predictions for 2022: What the eCommerce Experts Say

Read on to find out what some of our Amazon expert friends predict is in store for Amazon and the world of eCommerce in the new year…

• Strategy
• Business

Know your new market: What to remember when you’re expanding into a new country

Localisation is a key part of successful international expansion. And that means knowing your audience in each country, and how they look at your product.

• Strategy
• Expansion

Social media on Amazon: Why you should try Posts (and not just because it’s free!)

Have you tried Posts yet? Our clients love it - it’s great for brand awareness, it’s free, and it's a great opportunity to showcase your content.

• Operations
• AmazonFeatures

How to advertise on Amazon: the four best ways to spend your advertising budget

What’s the quickest way to grow on Amazon? Advertising your listings is usually cost-effective and can see a return on ad spend very quickly indeed.

• Advertising

We’ve teamed up with analytics wizards Reveals! Here’s what we can offer brands selling online

We’ve joined up with a fellow Luxembourg business, data experts Reveals, giving us the ability to offer analytics and insights services to our clients.

• Strategy
• Business

Make your excess stock pay: Amazon offers FBA Liquidations

If you need to get rid of excess and customer-returned stock, Amazon offers FBA Liquidations. It can help you avoid disposal costs and storage fees.

• Strategy
• AmazonFBA

Premium support at a premium price: Is Amazon Vendor Services worth the money?

With the fees attached, is this help from the inside of Amazon worth the money – or not?

• Strategy
• Vendor

e-Comas is named official Amazon Advertising Partner

e-Comas is proud to announce it is now an approved member of the Amazon Advertising Partner Network. It includes a directory to search for ideal partners.

• Advertising

Amazon Global Store and you: how Amazon's cross-country selling affects your brand

It's over a year since Amazon started Amazon Global Store, distributing products across different continents. Here's how it works, and how it affects you

• Strategy
• Expansion

The surprising relationship between Amazon and Google – and the low-cost, low-risk ways you can benefit

Amazon and Google: bitter rivals? They compete against each other. But even so, the two companies have a surprisingly fruitful relationship.

• Advertising

Test your A+ content: Amazon lets you do A/B testing to check which version sells best

Did you know you can do A/B testing on your Amazon A+ content? It's an easy way for you to find out what formats work best for your enhanced listings content.

• Content
• SEO