The social tools on Amazon.com - such as Amazon Inspire and Amazon Live - are fantastic for brands to boost awareness and get more shopper engagement through the funnel. Here's how they work, and why you should use them
Read the articleRead on for Fall Prime Day dates, as well as learnings from July's massive event, and how to make the most of Amazon's big sales days
Read the articleWith advertising on Amazon, different approaches work depending on what you want to do with your business. Here's how to strategise for growth or profitability
Read the articleIntroducing Amazon's new AI engines, RUFUS and COSMO: one to assist shoppers, and one to read their shopping intent
Read the articleThere's never been a better time to expand your Amazon sales into the USA. It's the world's biggest Amazon marketplace - and it's more accessible than ever
Read the articleGet ready for the General Product Safety Regulation (GPSR), which means almost all products sold in the EU will need to have a Responsible Person named on the product
Read the articleThere's a new paid function for Amazon Posts: boost your best-performing posts into Sponsored Brand ads, and watch your brand following grow
Read the articleIf you didn't make it to Amazon Port at Cannes Lions, don't worry - here are the big takeaways from this fantastic, fast-growing show
Read the articleFor small businesses, without the brand recognition of bigger competitors, advertising on Amazon is crucial. Invest £5,000 in Amazon Ads and you’re likely to see not only a healthy ROI, but how and why your investment has performed. Learn more…
Read the articleAs Prime Day gets bigger every year, it's an unmissable opportunity for sellers to boost revenue, drive traffic to their listings and build brand awareness
Read the articleWant to use AMC to boost your ads game - but not sure where to start? Our new e-Comas white paper takes you through 18 fantastic AMC use cases
Read the articleDo you know who your customers are? Using Amazon data to get to know them means you can sell to them more effectively. Here are our tips
Read the articleIn this blog we'll guide you through the options for converting your Amazon payments, including Amazon's own Currency Converter – and how to get the best value.
Read the articleHot topics at the biggest and best-attended Prosper Show yet were data and how to use it, global expansion, and creating a strong brand
Read the articleWith e-Comas's help, My Carry Potty has conquered the crowded toilet training market on Amazon. But it's not finished yet. As the brand plans its biggest year yet, we talk to Head of Marketing George Eteen-Bliss about how the business has carved a niche for itself on Amazon and beyond
Read the articleIf you're hoping to become profitable on Amazon - and why else would you be there? - look at your Ad Reliance, and then use Search Performance Query to get the balance right
Read the articleWant accurate, data-driven market research for your products on Amazon? Try Marketplace Product Guidance - it's free!
Read the articleAmazon is bringing advertising to several major streaming platforms - and with no minimum spend, it changes the game for smaller brands who have never run a TV campaign before
Read the articleWhat does the eCommerce industry have in store for 2024? The e-Comas team share their expert predictions for the New Year
Read the articleWe've made it through 'Amazon Turkey 5' season. Now to keep that momentum going and learn how to maximise the lead-in and lead-out times for the next Amazon events
Read the articleWhether you want to handle the fulfilment in-house or work with a third-party logistics provider (3PL), this beginner's guide will help you understand the process and optimise it for your business.
Read the articleUnderstanding and optimising your supply chain can substantially boost your business’s efficiency, profitability, and growth potential. Learn the strategies to help you streamline your logistics on the Amazon marketplace.
Read the articlee-Comas is celebrating 10 glorious years of helping retailers thrive and grow on Amazon and other eCommerce platforms. Here are some of the milestones over the years
Read the articleAs a major brand, how do you serve multiple online marketplaces with consistent, high-quality content? Bollé found the answer in Salsify
Read the articleDid you know that, as a Seller or Vendor, Amazon is likely to owe you money? Here's how e-Comas and our partners can help you get it back
Read the articleWe're back from our favourite show of the year, with some fantastic news for Amazon sellers... and a bit of personal news we're really proud of. Here's our show round-up
Read the articlee-Comas's website has a fresh new look, helping to “make eCommerce simple” by highlighting the three major facets of our work as an eCommerce services agency
Read the articleData is the key to modern business success. That's why, with world-class in-house training, e-Comas is striving to become the most data-driven eCommerce agency in the world
Read the articleAre you claiming your Amazon FBA reimbursements? Amazon probably owes you money for lost inventory - don't leave it on the table
Read the articleAs a traffic-heavy Q4 approaches, find out how to save some of your budget by decreasing your Ad Reliance and increasing organic sales
Read the articleChristmas is around the corner, and with it Black Friday, Cyber Monday and the second Prime Day. Here's e-Comas's annual guide to planning your Amazon campaigns for Q4 2023
Read the articleJérôme de Guigné, founder and CEO of eCommerce agency e-Comas, is now a member of the Advisory Council for the Prosper Show
Read the articleThere's only one way to control your brand on Amazon – and that's to be on Amazon. Here's why big brands need to have a presence on the world's biggest marketplace
Read the articleACoS has long been one of the most popular Amazon sales metrics - but it might not be showing you the full story. Here's why you should consider Total Advertising Cost of Sales (TACoS) instead
Read the articleWith Prime Day announced for next week (11-12 July 2023), here's a round-up of very good reasons brands should be involved in Amazon's biggest sales event
Read the articleFor your traffic to convert on Amazon, you need reviews of your products - but how can you get them? The Amazon Vine Program might have the answer...
Read the articlePrime Day is coming, and it's well worth investing in. We've put together an advertising strategy you can use as a guide to maximise the massive Amazon event
Read the articleAre you using a third-party company to sell your products on Amazon? Here's why having your own Seller platform on Amazon Marketplace is a simpler, more profitable solution
Read the articlee-Comas announces brand new all-in-one reporting tool for Amazon sellers, Compas Dashboard, which allows sellers to manage all their operations in one place
Read the articleThere has never been a better time to advertise your Amazon listings OFF Amazon. Here’s the e-Comas guide to boosting your sales while saving on ad spend, using Amazon Attribution.
Read the articleApril is Earth Month, a time for us all to consider our impact on the environment and what we can do to combat climate change. Here are a few ways sellers can boost their eco-friendliness on Amazon
Read the articleThis year Amazon is heavily promoting Earth Day on 22 April – as well as Earth Month – to boost its environmental credentials and encourage both buyers and brands to be more green. Here's how you can maximise your own Earth Day
Read the articleHere's an e-Comas round-up of our biggest learnings Prosper Show 2023, the major US event for sellers on Amazon and other eCommerce marketplaces.
Read the articleAmazon is addressing sellers' upstream distribution problems, by opening its own third party logistics (3PL) service with huge new warehouse facilities. Here's everything you need to know about AWD
Read the articleHere's a round-up of the best new features from PXM specialist Salsify, designed to help clients syndicate their content more easily and efficiently
Read the articleEvery key feature of Amazon Brand Registry detailed in e-Comas's new white paper, as survey finds many benefits are still unknown
Read the articleThe new 2nd Buy Box from Amazon gives more sellers a chance of being chosen, even with higher prices or slower delivery. Here's how it works
Read the articleYour Amazon reviews are a vital source of audience data. In this guest blog from our friends at eComEngine, we share five things your Amazon reviews are saying about your business and how you can benefit from them
Read the articleThe latest update for e-Comas's Dashboarding Product
Read the articleAs technology evolves, AI will become an essential tool for eCommerce companies looking to gain a competitive edge. Here are some of the opportunities and considerations of AI...
Read the articleKnowing how the Amazon algorithm works and how it determines who gets the Buy Box will help you beat your competition. Learn what the Buy Box is, who’s eligible and our top tips on winning it.
Read the articleAmazon has been dabbling in social commerce for a while now with its Posts feature and Amazon Live. Now it has brought the TikTok model into the marketplace as well, with new product Amazon Inspire...
Read the articleThis article provides actionable insights on how brands can build a foundation for long-term growth and aim for success.
Read the articleHere's a run-down of what we've been up to, with huge thanks to all our clients, our friends and partners in the industry, and our brilliant team, for a successful year at e-Comas.
Read the articleWe’ve spoken to a variety of our industry leader friends and gathered their insights and predictions for Amazon and the wide world of eCommerce in the new year…
Read the articleA financial crisis is bad news for everybody. But savvy businesses can stay ahead in uncertain times: The key is to not let your marketing slide
Read the articleFind out more about Nella Argenziano, our new Head of Advertising and Davy Mouyabi, our new Head of DSP and Programmatic.
Read the articleThere's a new way for Amazon sellers to find out who their customers are. It's called Amazon Marketing Cloud, and it looks likely to revolutionise the way we use data through our Amazon listings to create advertising...
Read the articleSalsify is our favourite PXM tool. Here's how it allows you to centralise all your listings content, ensuring it's all correct and consistent, which ensures your brand looks high-quality
Read the articleUpselling is a sales strategy you can use to persuade customers to buy more expensive items or upgrades to increase the order value. And it’s something you can - and should - do on Amazon! Read this guest blog from our friends at BidX all about Upselling on Amazon...
Read the articleIn most cases, it’s up to the Amazon FBA seller to identify errors and file claims for reimbursement. GETIDA helps Amazon FBA Sellers get back what they're owed. Find out more...
Read the articleAs the biggest shopping season of the year is almost upon us, it's time for sellers on Amazon to gear up their campaigns and check their stock levels
Read the articleKnown as the third wave of online advertising, retail media has quickly caught up with search and social media advertising to become one of the biggest marketing opportunities online
Read the articleThis year's Prime Day was the biggest ever, with 100,000 items sold per minute – but it's not over yet, as Amazon is planning a second Prime Day in the autumn
Read the articleExciting news for Belgians! Amazon is opening up a new market: Amazon.com.be
Read the articleAmazon is branching into a new area: sports. And it's not dabbling with any old sports: it's chasing the big leagues. Read our blog to find out more about this latest opportunity...
Read the articleAchieving a high review count has become a crucial decider to the long-term success of an Amazon seller. What can you do to get more reviews?
Read the articleIf you're thinking of joining Amazon, there has never been a better time. Amazon has launched a package of incentives for new sellers, including a $50,000 bonus. Read our blog to find out more…
Read the articlee-Comas CEO Jérôme de Guigné is writing for Forbes! The e-Commerce expert and founder of our business is now a member of Forbes Business Council
Read the articleWe speak to Ritu Java from PPC Ninja about expanding to Amazon Japan. Here are 8 things you need to know before establishing your brand there.
Read the articleAt e-Comas we love Salsify: it saves you loads of time, and helps you win on the digital shelf. Did you know about these three exciting features our clients couldn't do without?
Read the articlee-Comas is now an Amazon Ads Verified Partner – which makes us part of the Amazon Ads elite
Read the articleIt's not your average sales day. It's not even one day. Prime Day is serious business for Amazon and brands. Here's what you should know.
Read the articlee-Comas is getting ready to exhibit at Shoptalk Europe! Let us fill you in on what to expect at the retail and commerce conference…
Read the articleFind out how Amazon Brand Registry can protect your business and give your brand a competitive edge.
Read the articleIn this blog, we look at the types of threats your brand faces on Amazon and what you can do to best protect it.
Read the articleEPR is the new environmental tax affecting packaging. It could catch out unwary sellers on Amazon and lead to account suspension - so here's how to comply
Read the articleYou know what Amazon Live is - here's how it works. Our complete guide to setting up a livestream on Amazon Live
Read the articleLocalisation of pictures is finally available to Sellers as well as Vendors, and it's a game changer. Here's how 'country specific upload' works
Read the articleAmazon Attribution is a game-changer as it allows you to track customers throughout the entire sales funnel. Read more…
Read the articleLas Vegas is the place to be next week as the Prosper Show lands: one of the best eCommerce shows in the world. Here's why you should drop everything and come with us
Read the articleSalsify is a PXM tool that allows you to upload all your product content into one place, then push it out easily to wherever it’s needed. Find out more…
Read the articleMost Amazon sellers get confused by sales tax collections. So to help you, our friends at ZonGuru have covered how to get started with the sales tax nexus.
Read the articleRead on to find out what some of our Amazon expert friends predict is in store for Amazon and the world of eCommerce in the new year…
Read the articleLocalisation is a key part of successful international expansion. And that means knowing your audience in each country, and how they look at your product.
Read the articleHave you tried Posts yet? Our clients love it - it’s great for brand awareness, it’s free, and it's a great opportunity to showcase your content.
Read the articleWhat’s the quickest way to grow on Amazon? Advertising your listings is usually cost-effective and can see a return on ad spend very quickly indeed.
Read the articleWe’ve joined up with a fellow Luxembourg business, data experts Reveals, giving us the ability to offer analytics and insights services to our clients.
Read the articleIf you need to get rid of excess and customer-returned stock, Amazon offers FBA Liquidations. It can help you avoid disposal costs and storage fees.
Read the articleWith the fees attached, is this help from the inside of Amazon worth the money – or not?
Read the articlee-Comas is proud to announce it is now an approved member of the Amazon Advertising Partner Network. It includes a directory to search for ideal partners.
Read the articleIt's over a year since Amazon started Amazon Global Store, distributing products across different continents. Here's how it works, and how it affects you
Read the articleAmazon and Google: bitter rivals?
They compete against each other. But even so, the two companies have a surprisingly fruitful relationship.
Read the articleDid you know you can do A/B testing on your Amazon A+ content?
It's an easy way for you to find out what formats work best for your enhanced listings content.
Read the article