Product Content is in-house, bespoke, (xls and ERP) and has no clear ownership.
Foundational product content is easily managed and is accurately and successfully activated on the digital shelf.
Product experiences are enhanced with rich content that yield improved engagement and ROI.
The PXM capability is fully implemented, and actively leveraged for omnichannel product experiences.
The PXM program is fully operationalized across business units and data-driven decisions from analytics and insights are quickly acted on - fostered through a business culture focused on experimentation and continuous improvement.