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Amazon's new Retail Ad Service for third-party retailers is here, which allows Amazon's competitors to use its ads technology. Here's e-Comas's insight on the new service
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If you're selling B2B, there's never been a better time to join Amazon Business, with new tools to help advertisers sell more efficiently
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New genAI content tools, new AMC pathways and improved DSP interfaces among the announcements from Amazon at unBoxed '24
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With advertising on Amazon, different approaches work depending on what you want to do with your business. Here's how to strategise for growth or profitability
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There's a new paid function for Amazon Posts: boost your best-performing posts into Sponsored Brand ads, and watch your brand following grow
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If you didn't make it to Amazon Port at Cannes Lions, don't worry - here are the big takeaways from this fantastic, fast-growing show
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For small businesses, without the brand recognition of bigger competitors, advertising on Amazon is crucial. Invest £5,000 in Amazon Ads and you’re likely to see not only a healthy ROI, but how and why your investment has performed. Learn more…
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Do you know who your customers are? Using Amazon data to get to know them means you can sell to them more effectively. Here are our tips
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With e-Comas's help, My Carry Potty has conquered the crowded toilet training market on Amazon. But it's not finished yet. As the brand plans its biggest year yet, we talk to Head of Marketing George Eteen-Bliss about how the business has carved a niche for itself on Amazon and beyond
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If you're hoping to become profitable on Amazon - and why else would you be there? - look at your Ad Reliance, and then use Search Performance Query to get the balance right
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Amazon is bringing advertising to several major streaming platforms - and with no minimum spend, it changes the game for smaller brands who have never run a TV campaign before
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We've made it through 'Amazon Turkey 5' season. Now to keep that momentum going and learn how to maximise the lead-in and lead-out times for the next Amazon events
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We're back from our favourite show of the year, with some fantastic news for Amazon sellers... and a bit of personal news we're really proud of. Here's our show round-up
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As a traffic-heavy Q4 approaches, find out how to save some of your budget by decreasing your Ad Reliance and increasing organic sales
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ACoS has long been one of the most popular Amazon sales metrics - but it might not be showing you the full story. Here's why you should consider Total Advertising Cost of Sales (TACoS) instead
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With Prime Day announced for next week (11-12 July 2023), here's a round-up of very good reasons brands should be involved in Amazon's biggest sales event
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Prime Day is coming, and it's well worth investing in. We've put together an advertising strategy you can use as a guide to maximise the massive Amazon event
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There has never been a better time to advertise your Amazon listings OFF Amazon. Here’s the e-Comas guide to boosting your sales while saving on ad spend, using Amazon Attribution.
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Find out more about Nella Argenziano, our new Head of Advertising and Davy Mouyabi, our new Head of DSP and Programmatic.
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There's a new way for Amazon sellers to find out who their customers are. It's called Amazon Marketing Cloud, and it looks likely to revolutionise the way we use data through our Amazon listings to create advertising...
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Known as the third wave of online advertising, retail media has quickly caught up with search and social media advertising to become one of the biggest marketing opportunities online
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This year's Prime Day was the biggest ever, with 100,000 items sold per minute – but it's not over yet, as Amazon is planning a second Prime Day in the autumn
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e-Comas is now an Amazon Ads Verified Partner – which makes us part of the Amazon Ads elite
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You know what Amazon Live is - here's how it works. Our complete guide to setting up a livestream on Amazon Live
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What’s the quickest way to grow on Amazon? Advertising your listings is usually cost-effective and can see a return on ad spend very quickly indeed.
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e-Comas is proud to announce it is now an approved member of the Amazon Advertising Partner Network. It includes a directory to search for ideal partners.
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Amazon and Google: bitter rivals?
They compete against each other. But even so, the two companies have a surprisingly fruitful relationship.
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