World class expertise analytics to drive your eCommerce!
Relevant KPIs
We have designed our own internal LOOTS reporting framework to simplify decision making.
Reporting automation
We can automate your reporting and create bespoke dashboards.
Market insights
We can provide actionable market insights to take the right decisions.
Relevant KPIs
eCommerce provides a wealth of data and insights on the business. Making sense of all of that data can be time consuming. We have therefore developed our own framework, to be able in a one-pager to see how the business is doing, and to take the right decisions:
- Sales KPIs: finding the right information on seller central, vendor central, or your other marketplaces - watching both sell in and sell out.
- Logistics KPIs: this information is hidden in different places, and requires attention to make sure you follow the right numbers.
- Advertising KPIs: advertising is obviously key to success, and a global picture has to be drawn including all the actions, as well as PPC and DSP, but also other advertising platforms (social media for instance).
- Key for account management: we use this tool on a weekly basis for the account we manage to provide the proper insights to our customers.
Reporting automation
With our partner Reveals, we can build your reporting infrastructure through automation to give you full control on your complex eCommerce data. This technological-based solution will enhance your business to the next level.
- We will automate your reporting, through API or scraping, store and keep historical data.
- We will set up your tailor made “e-Cockpit” with dashboards and analytics: aggregating data from your different sources (marketplaces, advertising, social media...).
- Go to the next step: use machine learning to optimise your marketing actions, and results prediction.
Market insights
We have partnered with Profitero, a worldwide leader in market intelligence to provide our customers with relevant insights from competitors' shares, and market trends. You will specifically have access to:
- Views of your product portfolios and how they achieve compared to market.
- Insights on market shares and market dynamics.
- Specific dashboards on 1P and 3P sales data.
